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CannesLions2014 Cannes Lions Special: Learning with Cannes: The art of bringing a human connection to the digital world

Cannes Lions Special: Learning with Cannes: The art of bringing a human connection to the digital world

Author | Mandeep Malhotra | Monday, Jun 16,2014 8:03 AM

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Cannes Lions Special: Learning with Cannes: The art of bringing a human connection to the digital world

The year begins for the journey of learnings at the Cannes Lions festival this year.

I know the digital domain will outshout all sessions this year. The challenge is not only going to be learning and using it right, but also HUMANISING THE DATA DUMP.

My sole objective is to try and get insights on how to humanize and personalize the data dump, which has piled up post the digitalization of our world.

I would love to learn the art of “bringing a human connection to the digital world.”

At its fundamental level, human connection is the most powerful force in the world. It’s what motivates us to get out of bed every morning and what motivates people to collaborate and work towards something greater. And I sure want to see my role as nurturing human connection through digitally – inspired customer experience that put’s a brand purpose into action.

We forge bonds between people and brands; and in doing that; we strive to deliver business results.

I strongly think human connection is a great lens through which we should view our work. If you want a real human connection, you need to have powerful emotions.  You need to love something not just like it.  It’s pretty inspiring way to work. The awards will be dominated by examples of usage of social campaigns who cut through emotions and deliver a human connect and assumable business results as well.

This year I just want to latch on to the legend “Droga5” or “Sir John Hagardy” and get a fix to entrepreneurial creativity.

My hidden desire is to get the INDIAN flag on the stage.

Mandeep Malhotra is President, DDB Mudra Group.

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