BBDO Asia Pacific received top honours at the 2014 Cannes Festival of Creativity, and was awarded the title of Regional Network of the Year.
Eight offices in the Asia Pacific network collected 35 Lions across ten categories, with the final tally amounting to 4 Gold, 13 Silver and 18 Bronze trophies.
Work won for 15 different clients including Guinness, Samsung, M&Ms, Pantene, Olympus and Pedigree.
Highlights at Cannes include:
• BBDO Singapore being the most awarded agency in Singapore and in South-East Asia
• Winning the first ever Lion for Pakistan
• Winning the first Cyber Lion in the Philippines
As the winner of APAC Network of the Year in the 2014 Effie Index, BBDO has retained its title as the most awarded network for effectiveness and creativity in APAC.
Chris Thomas, Chairman & CEO, BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide said of these accolades, “I am delighted that we have been named Regional Network of the Year at Cannes and in the Effie Index. Our goal is to create and deliver the most compelling commercial content for our clients. The objective is effectiveness; creativity is the strategy. We have excelled at both.”