The Cyber Lions shortlist has just been announced and entries by JWT, 22 Feet Tribal Worldwide and Ogilvy & Mather constitute the 6 entries shortlisted across categories from a total of 311 entries.
Ogilvy & Mather’s touching “Google Reunion” for Google India has been shortlisted in the Storytelling category. Akansha Foundation’s “Message Barter”, conceptualized by O&M was also among the shortlists in the Charities, Public Health & Safety, Public Awareness Message category.
Akanksha, an NGO, needed teachers but didn’t have funds for advertising. Akanksha’s kids conducted activities to spread promotional messages for top celebrities at prominent public places. They then sent a video of these activities to the respective celebrities, asking them to spread a message for Akanksha in return. The celebrities tweeted about Akanksha’s need for teachers and the barter was complete. 18 million people were reached vial this initiative at no cost.
The “Google Reunion” commercial showed a more humane side to the Internet giant with the new generation using Google’s bouquet of services to find and arrange a reunion for their grandfathers.
The Indian representation in the Cyber Lions 2014 was rounded off by 22 Feet Tribal Worldwide whose entry “Push The Pin” for Tata Tea was included under the Use of Co-Creation & User Generated Content.
Push The pin allows Indians to “tag” or “pin” different localities depending on the social issues being faced in that place. These could range from women’s safety to unclean toilets.