Three entries from India have made it to the shortlist for Branded Content & Entertainment Lions at Cannes Lions this year. Two entries are from JWT India and one from Lowe & Partners Worldwide.
JWT’s work for Nike – Make Every Yard Count – has been shortlisted in two sub-categories – Use or Integration of User-Generated Content and Use or Integration of Digital or Social Media.
The Kan Khajura Tesan work, which has impressed the jury at Cannes in different categories and has also won metals this year, has been shortlisted in the Brand or Product Integration into an Existing Programme or Platform sub-category. The work has been done by Lowe & Partners Worldwide for Hindustan Unilever. Kan Khajura Tesan is an on-demand entertainment channel on a mobile phone.
A total of 91 entries have been shortlisted in Branded Content & Entertainment Lions this year.