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CannesLions2013 My approach to Cannes has fundamentally shifted over the years: Matt Blackborn

My approach to Cannes has fundamentally shifted over the years: Matt Blackborn

Author | Priyanka Mehra | Thursday, Jun 20,2013 8:54 AM

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My approach to Cannes has fundamentally shifted over the years: Matt Blackborn

In a freewheeling conversation with exchange4media, against the backdrop of Cannes Lions 2013, Matt Blackborn, President, Emerging Markets at Starcom MediaVest Group talks about Cannes being an inspiring platform and how today it has become a client event as much as an agency event...

Excerpts:

What does the 60th Year celebration of Cannes mean to you?
We have been coming to Cannes on a growing basis since several years, now especially since it has become a client event as much as an agency event.

The importance of understanding ‘what’s next’ at Cannes is invaluable. It is also a greatly inspiring platform. We have had a great track record of winning awards.

Cannes is a forum where we can see the best products by us and some of our competitors. It also enables talking to clients about inspirational work. We get to meet and understand the new media and technology companies.

How has the significance of Cannes changed for you over the years?
How Cannes is important to us as a business has changed. Fifteen years ago, you came because you wanted to see creative awards. It wasn’t really a media event. Now it is a client-based event. It is a fantastic platform to see how the market has shifted and make sure we are leading it. So, my experience and approach to Cannes has fundamentally shifted over the years.
 

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