Joyce Marion (Jox) Petiza, a young MediaCom Worldwide staffer is a member of the agency’s delegation to this week’s Cannes Lions International Festival of Creativity based on just 250 words.
On the eve of the advertising Festival, MediaCom invited global staffers under the age of 28 years to describe the work achievements for which they are most proud – accomplishments that demanded they do something “new or brave” – in exchange for an all-expenses-paid trip to the Young Media Academy at this year’s Cannes Lions Festival. The prize included full access to a guided week-long course for young media professionals, special shortlist screenings, access to all award ceremonies and admission to all master classes and presentations held in the Young Lions Zone in the Palais des Festivals.
In less than four days, nearly 100 staffers from 23 markets submitted their 250-word responses, and Petiza’s answer describing her work as a strategic planner committed to “moving campaigns up a notch through content and brand integration” in a market “starting from scratch” won the day.
“In just one year, Petiza has done some amazing work, generating recognition for MediaCom with both clients and content partners,” said Divya Gururaj, Head of South & South East Asia, MediaCom.
Congratulating both Petiza and contest runner up, Daniel Gunasekara from MediaCom Sydney, Stephen Allan, CEO, MediaCom Worldwide added, “Our ‘people first, better results,’ philosophy was a recurrent theme in the submissions we received, and both Petiza and Daniel are two that have truly made it come to life in their work each and every day.”