The Cannes Lions International Festival of Creativity and Deluxe Entertainment Services Group have teamed up to support the creative pursuits of young talent in the advertising and communications industry.
Cannes Lions and Deluxe have announced the implementation of the Young Lions Masters Series, a continuation of the Young Lions Film Competition, for which Deluxe serves as official sponsor. The Young Lions Masters Series, debuting at this year’s Cannes Lions International Festival of Creativity taking place from June 16 to 22, will bring back winners of the 2012 Young Lions Film Competition, Livio Basoli and Lorenzo Picchiotti, now of McCann Worldgroup in Italy, so that they can revisit their award-winning concept. Deluxe’s well-known creative services brands: Company 3, Beast and Method Studios, will be on-site at the Palais des Festivals providing best in class creative artistry and service to help these young creative minds take their concept to new levels.
Livio Basoli and Lorenzo Picchiotti of McCann Worldgroup will be the first participants in the Young Lions Masters Series programme. Upon their return to Cannes in a few days, they will be challenged to produce and finish a piece of up to 60 seconds for Movember, a non-profit organisation which seeks to raise awareness of men’s health issues by, among other things, encouraging men to grow moustaches for the cause. Movember is the same charity for which Basoli and Picchiotti produced their winning 2012 Young Lions Film Competition project.
The Young Lions Masters Series participants will have six days to shoot and finish their piece using Deluxe’s Creative Services brands for post-production, including, Beast for editorial, Company 3 for colour and sound design, and Method Studios for VFX and finishing. All post production will take place at the Deluxe booth on Level -1 at the Palais des Festivals in Cannes. The final film will premiere in Cannes on Saturday, June 22, 2013 and will be used to support the efforts of Movember.