The Cannes Lions International Festival of Creativity in its 60th year has commenced! What a grand show it promises to be. Seven days, thousands of professionals, glorious sunshine, a sea salt kissed crisp breeze, fashion parade on the promenade, an endless procession of vintage cars which makes you ignore the numerous Ferraris and Lamborghinis, sea food, champagne and much much more...such is Cannes as I see it.
An annual ‘Maha Kumbh’ of marketing, advertising and communications where inspiration, technology and innovation co-exist under one roof; a place where the blue skies and blue waters kiss at the horizon. The lion of the Piazza San Marco in Venice did well to make Cannes home!
My impressions of Day One: Unceasing activity, superb organisation, near flawless execution, informality without imprecision. The use of technology in content curation and attention to detail seem more Germanic than French! Walk into the grand Auditorium and one instantly feels the scale of the ambition. The audience is eager to learn and generous in its applause.
Things are warming up at Cannes. This is a marathon that will be run at a sprinter's pace! On your marks, Set, Go!!!
The author is Marketing Director, India & South Asia, Visa