No entry from India has made it to the Mobile Lions shortlist, which was announced on June 17, 2013 at the Cannes Lions International Festival of Creativity. India had sent a total of nine entries for this category. Overall, 101 entries have been shortlisted for Mobile Lions.
Rei Inamoto, Chief Creative Officer, VP, AKQA was the Jury President for Mobile Lions and there were no Indian jury members for this category this year as well.
Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging was based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
A total of 1,061 entries from 50 countries were submitted for the Mobile Lions category this year, an increase of 10 per cent as compared to 2012.