O&M India, McCann Worldgroup India, Grey Worldwide, Taproot India, Publicis Communications, and Leo Burnett India are the six agencies whose entries have made it to the Outdoor Lions.
Cannes Lions 2013 has announced the shortlist for Outdoor Lions category on June 17. A total of 43 pieces of work have been shortlisted from India.
O&M India’s two entries for Philips Electronics India have been shortlisted in the Home Appliances, Furnishings, Electronics & Audio-Visual category. Two entries are shortlisted in the Special Build category and three entries are shortlisted in the Photography category.
O&M India’s work for Hot Wheels Toy Cars has qualified for the finals under the Cosmetics & Beauty, Toiletries & Pharmacy category. The agency’s three entries for WWF INDIA and three entries for World For All has made it to the finals in the Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages category. The agency’s three other works have also qualified in the Blind Relief Association under the Small Scale Special Solutions category.
In the same category, Taproot India’s three entries for The Times of India’s social campaign for Farmers’ Suicide have made it to the finals. The same three entries have made it to the finals under the Illustration category as well. The agency’s three entries for PepsiCo have also been shortlisted under the Drinks (Alcoholic & Non-Alcoholic) category.
Leo Burnett’s one campaign for Coca-Cola India, called Reflection of Music - Table Mat has made it to the finals in the Bar, Restaurants category. The agency’s three entries for Getty Images have also been shortlisted under the Business Equipment & Services category.
BBDO India’s work for Procter & Gamble has also been qualified under the Integrated Campaigns Led by Outdoor category.
Grey Worldwide India’s six entries for Procter & Gamble have made it to the finals under Household category. The agency’s one work for DLH also makes it to the final round.
McCann Worldgroup India’s three pieces of work for Penguin India have made to final around in two categories – Illustration and Publications & Media.
Under the Cosmetics & Beauty, Toiletries & Pharmacy category, Publicis Communcations’ work for Vicks Cough Drops has made it to the shortlist.
Tony Granger, Global Chief Creative Officer, Young & Rubicam is the Jury President, while Prathap Suthan, Chief Creative Officer & Managing Partner, Bang in the Middle is the jury member from India in the category this year.
The outdoor category has got a total of 5,613 entries from 76 countries, an increase of over 16 per cent, as compared to last year.
The Outdoor competition was introduced in 1992. Since 2002, the Festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix, and since 2006 Outdoor is judged by a separate and dedicated jury. The jury will award two Grand Prix, one for billboards, street furniture and posters, and one for ambient.