Cannes Lions 2013 has announced the shortlisted entries for the Press Lions category. There are high hopes from India, with 37 shortlisted entries out of a total of 492 shortlisted entries, as opposed to 31 entries last year.
Taproot leads the Indian shortlists with 12 finalists, which includes three entries for Gatorade and nine entries for The Times of India’s Farmers’ Suicide. McCann WorldGroup India and O&M follow with nine entries each in this category. McCann WorldGroup India makes it to list with nine entries for Penguin Group. O&M’s campaign for Philips LED Torch has six entries.
Leo Burnett’s four entries make it to the Press Lions shortlist, out of which three entries are of Tide detergent and one entry is for Red Cross Society. Grey has two entries in the shortlist, while DDB Mudra has one entry, as opposed to 10 entries last year.
The Press Lions Jury President is Marcello Serpa, Partner, CCO, AlmapBBDO, while Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot is on the Jury from India. A total of 5,711 entries have been received from 77 countries, which shows a decrease of 6 per cent compared to last year. India has submitted a total of 257 entries this year, as compared to 266 entries last year.
The Press & Outdoor competition was introduced in 1992. Since 2002, the Festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix. The Press Lions trophies will be presented during the Cyber, Design, Press and Radio Lions Awards Ceremony, which will take place on Wednesday, June 19, 2013.