Following the recent claims made by various media agencies about the volume of Lions won in Cannes, the Cannes Lions Festival of Creativity has made it clear that it recognises the leading media agency with the Media Agency of the Year award. That is the only official award it gives as it relates to a media agency compilation, and in 2013 it was awarded to OMD Sydney.
It may be recalled that various companies have made claims about the number of Lions they were involved in winning, in doing so they may not have been the entrant company, but would have been named in the secondary credits. Under the Cannes Lions Festival rules, these credits may be changed post Festival if the entrant company is in agreement with the proposed change.
To date, all claims that have been made have been validated by the Festival based on the entrant company being contacted and agreeing to the credit amendment. However, to clarify future claims of the number of Lions won, Cannes Lions will be reviewing the credit amendment policy.