India draws 2 Golds, 2 Silvers and 8 Bronze Lions in the Design category at the 60th Cannes Lions International Festival of Creativity.
Taproot’s Farmers’ Suicide campaign for Times of India and O&M’s Daylight campaign for Philips Electronics have brought home 2 Gold Lions.
O&M clinched 2 Silver Lions for Philips Electronics and Ogilvy’s Persian and Urdu campaign.
There has been a remarkable growth in the number of metals won this year in the Design category as compared to last year from 2 to 12 Lions. Last year, DDB Mudra won India a Gold Lion and a Bronze Lion in the Design category for its work done for Ministry of Tourism’s Incredible India.
O&M and McCann Worldgroup India grabbed 2 Bronze Lions each where O&M was awarded for WWF and Save Calligraphy campaign. McCann Worldgroup’s campaign for Penguin Group got 2 Bronze Lions.
BBDO got 2 Bronze Lion for Haiyya’s Stick it Art and Leo Burnett received a Bronze Lion for Cotex Bio- Farm.
TBWA got awarded with a Bronze Lion for Adidas’ Wall Cricket.
A total of 19 Indian entries made it to the shortlist out of 234 entries. Mary Lewis, Creative Director, Founding Partner, Lewis Moberley is the Design Lions Jury President, while Bhupal Ramnathkar, Chairman & Founder, Umbrella Design is the Jury member from India in this category.
A total of 2,373 entries have been received from 70 countries, registering an increase of 9 per cent, as compared to 2012. India has submitted a total of 116 entries this year, as against 134 entries last year.