India has bagged a Bronze Lion in Film Crafts Lions at the 60th Cannes Lions International Festival of Creativity. The ‘Parallel journeys’ campaign by Ramesh Deo Productions Mumbai for Nike Apparel has helped India secure the only metal, under the Sound Design sub-category.
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Last year, Ramesh Deo Productions had won a Film Craft Gold for the film ‘I am Mumbai’ that the agency had produced for TapRoot. TapRoot had created this ad film for its client Mumbai Mirror from The Times of India Group.
This year, there were five shortlists from India competing for metals in Film Craft Lions. Out of the 158 shortlisted entries, O&M Mumbai’s entry for Tata Sky - Prison Break campaign was shortlisted in the best use of Art Direction/ Product Design sub category; Chrome Pictures’ campaign for Lifebuoy - Gondappa was shortlisted under Cinematography sub category; while Ramesh Deo Productions Mumbai’s Nike and Nike Apparel campaign – Parallel Journeys was shortlisted under the Direction, Best of Music and Sound Design sub-categories.
4creative London’s ‘Meet the Superhumans’ campaign for Channel 4 has won the Grand Prix in Film Craft Lions at Cannes Lions 2013.
Meanwhile, this year the number of Indian entries for Film Craft Lions went up to 61 from 41 entries last year.