Cannes Lions 2013 has announced shortlisted entries for Film Craft Lions. A total of five Indian entries have made it to the shortlist out of the total 158 shortlisted entries in this category.
Out of the 158 shortlisted entries, O&M Mumbai’s entry for Tata Sky - Prison Break campaign has been shortlisted in the Best Use of Art Direction/ Product Design sub-category; Chrome Pictures’ campaign for Lifebuoy - Gondappa has been shortlisted under Cinematography sub-category; while Ramesh Deo Productions Mumbai’s Nike and Nike Apparel campaign – Parallel Journeys has been shortlisted under the Direction, Best of Music and Sound Design sub-categories.
Joe Pytka, Director, Joseph Pytka Productions is the Jury President, while Abhinay Deo, Director, Ramesh Deo Production is the Jury Member from India in the category this year.
The number of entries submitted by Indian agencies Film Craft Lions has gone up from 41 entries last year to 61 this year. A total of 2,029 entries from 54 countries have been submitted for the Film Craft Lions category this year, an increase of 18 per cent as compared to 2012.
Introduced in 2010, the Film Craft Lions will honour the craft of the filmmaking process - the direction, copywriting or editing, or the skilful use of music or sound design. The Film Craft trophies will be presented during the Film, Film Craft, Branded Content and Entertainment, and Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday, June 22.