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CannesLions2013 Awards are to celebrate, not critique: Cannes Lions juror Akshay Kapnadak

Awards are to celebrate, not critique: Cannes Lions juror Akshay Kapnadak

Author | Priyanka Mehra | Monday, Jun 03,2013 4:54 PM

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Awards are to celebrate, not critique: Cannes Lions juror Akshay Kapnadak

As Cannes Lions celebrates its 60th year, the ad fraternity is looking forward to the eclectic mix of ad legends and great work that has been a benchmark of the festival, also known as the Oscar Awards of the advertising fraternity. 

Akshay Kapnadak, Executive Creative Director, McCann Erickson is on the jury of Radio Lions this year. He shares the highpoints of the festival, his approach to awards, and his hopes pinned on the Lifebuoy ‘Roti’ activation, the Lifebuoy ‘Gundappa’ film and Stayfree ‘Women for change’ from India…

The Indian entries that you are betting on…
I am not familiar with each and every Indian entry. But from the ones I remember, I’m hopeful about The Lifebuoy ‘Roti’ activation, the Lifebuoy ‘Gundappa’ film and Stayfree ‘Women for change’.

Dos and Don'ts for judging the awards…
I have said this earlier…I firmly believe that one should always look for reasons for which a piece of work should be awarded, rather than reasons for which it should be pulled down. Awards are platform to celebrate, not critique.

Your expectations from Cannes Lions 2013…
You always can expect stellar, fresh, awe-inspiring and moving work at Cannes. This year, I will expect nothing less. However, this year is the 60th anniversary of the Cannes Lions Festival and they have promised a celebration; so there’s that too…

The highlight of Cannes for you over the years…
Undoubtedly, the awards night where the best work gets awarded year after year. I also make it a point to attend the Saatchi & Saatchi New Director’s Showcase. And on a very personal note, I look forward to the Grey music seminar. Two years ago, they had Patti Smith. This year they have Lou Reed.

How do you think 2013 will be different from last year?
Because it’s the anniversary year, Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Communication. I think the standards of judging they will set will be that much more stringent. I think it’s going to be that much tougher to strike metal at Cannes this year. Another big change is that starting this year there is a whole new category ‘The Innovation Lions’.  I’m also hoping the weather is a degree or two cooler.
 

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