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Cannes Lions 2012


The India Cannes Scoreboard 2012

Grabbing 14 metals in total, take a look at how Indian agencies performed at Cannes Lions International Festival of Creativity this year.


Celebrating ‘Grand Prix’ winners of Cannes Lions 2012

After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories


Noorings: And there is good even from a bad year...

Undoubtedly, Cannes Lions has become the Oscars of advertising and India has done its worst since 2007...But as they say, it can only get better from here...


Guest Column: From 30 seconds to two & a half mins

Following Cannes 2012 closely, Alok Agrawal, COO, Cheil Worldwide India shares what India needs to do to win big at the coveted advertising Festival


What led to India’s lowest Cannes score in 5 yrs?

Is India pushing boundaries to create world-class work...


Cannes Lions: Key takeaways

A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year


WPP retains Holding Company of the Year @Cannes

Despite WPP’s concern over Media Lions, the Holding Company has retained the title that has become important for advertising business’ top bosses


Surprise & Innovation are key to Cannes Lions: Terry Savage

Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans


15 minutes on Cannes stage, a lifetime of learning: Josy Paul

The Chairman & NCD of BBDO India writes on his experience of being a speaker at Cannes Lions and the Festival’s ‘human’ side


O&M wins Network of The Year at Cannes Lions 2012

The agency has broken breaks previous record with 83 Lions, including one Grand Prix and 12 Golds


Mindshare and Google launch Mobile Garage

The venture is designed to use Google’s best in class mobile expertise to supercharge the use of mobile by Mindshare’s global client base


‘I am Mumbai’ reaps India a Film Craft Gold

The TapRoot ad film for Mumbai Mirror, that was produced and entered in Cannes Lions by Ramesh Deo Productions, has been awarded a Film Craft Gold for Best Direction


Bacardi wins Bronze in Branded Content & Entertainment

Bacardi India’s ‘The Dewarists’ has won a Bronze Lion for India in the inaugural year of Branded Content & Entertainment Lions at Cannes 2012


India lost out on Titanium for lack of work entered: Agnello Dias

The Jury Member from India in the coveted Titanium and Integrated Lions category stated that a lot of good work done was not entered in the category


No show for India’s Film at Cannes

TapRoot’s ‘I am Mumbai’ – the only Indian shortlist in Film Lions this year – could not fetch any metal in the category


Can Aggi do it for India?

TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?


As Cannes Lions 2012 comes to a close...

Martin Sorrell, Maurice Levy, ‘I am Mumbai’ & who will be Holding Company of the Year are some of the talking points of the Festival a day before it ends


Saatchi & Saatchi Directorial Showcase concludes at Cannes

Saatchi & Saatchi 'Meet your Creator' showcased best of directorial talent from around the world once again at Cannes Lions 2012


TapRoot in Titanium & Integrated shortlist

TapRoot’s ‘A day in a life of India’ for Bennett, Coleman & Co makes it to the coveted Titanium and Integrated Lions shortlist


Bacardi India enters Branded Content & Entertainment Lions

Bacardi India’s ‘The Dewarists’ is the only shortlist from India in the first year of Branded Content & Entertainment Lions at Cannes Lions 2012


TapRoot, BBH India make it to Film Craft shortlist

TapRoot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co and BBH India’s ‘Tanjore’ campaign for Google Chrome are in the Film Craft shortlist


Video: Creativity drives business: McDonald’s @Cannes

Marlena Peleo-Lazar, CCO & Matt Biespiel, Sr Director, Global Brand Development speak on McDonald’s global mktg principles


India amongst priority markets for AKQA

AKQA’s Founder and CEO Ajaz Ahmed speaks to exchange4media on the agency’s plans to be in India soon


When a Cannes session is life-altering: Abhijit Avasthi

The National Creative Director of Ogilvy India blogs on the impact that philosopher, novelist and social commentator, Alain De Botton’s session had on him


Mandeep Malhotra on how Nike’s ‘+’ matters…

Nike’s constant experiments of adding technology based service offerings brings value to consumers that can let it say, ‘Just did it’, writes the President of Mudra Max


Video: Cannes is more than just an ad festival: Nick Emery

The CEO of Mindshare Worldwide says that Cannes Lions has become a platform for technology companies, CMOs & marketers, media owners and agencies


Video: Lowe & Partners’ Michael Wall in conversation

Michael Wall, CEO, Lowe and Partners speaks on the agency’s India operations and why Cannes Lions matters


TapRoot makes it to Film Lions shortlist

TapRoot’s ‘I am Mumbai’ campaign for Bennett, Coleman & Co is the only Indian entry in Film Lions shortlist


Video: Draftfcb’s Howard Draft in conversation @Cannes Lions

We focus on how we can build other markets that are not as great as our Indian operations, says the Executive Chairman of Draftfcb


Bobby Pawar on brands going real-time with Twitter

When dialogue is unfiltered & instant, it brings you closer to the people in the conversation, tweet-blogs the Chief Creative Officer and Managing Partner of JWT India


Cannes virgin Mandeep Malhotra on technology, creativity & Microsoft

The President of DDB Mudra Max writes on the marketing principles Microsoft follows to become the “primary enabler of convergence for technology & creativity”


Praveen Vadhera blogs on the passion of storytelling for TV

Vadhera, Division CEO-OOH, Bates Asia highlights the need for conviction & courage in the art of storytelling, as discussed in the Time Warner session @Cannes Lions


Cannes Lions Day 4: Leo Burnett leads India tally; DDB Mudra, Ogilvy follow

Leo Burnett is at 13 points, DDB Mudra at 10 & Ogilvy at 9. McCann Worldgroup, BBDO & Cheil, in that order, are the others that have Lions


A Gold & Bronze Design to DDB Mudra’s Incredible India

Jury members state that the Incredible India Design entry was a brilliant play of typography that will inspire more such work. There were no other winners in the Design category


A Silver and three Bronze: India grabs four Lions in Press

Leo Burnett, O&M and BBDO India have brought home a Silver and three Bronze Lions in Press. 31 entries were competing in this category


Leo Burnett grabs a Bronze in Radio Lions

Leo Burnett‘s work done for Strand Bookstore has fetched the agency a Bronze Lion. There were no other India winners in the category


Mindshare launches marketing intelligence platform

Mindshare has created a user-centric and open source data-driven marketing intelligence platform that helps make informed marketing spend decisions


Video: DDB APAC’s John Zeigler in conversation @Cannes Lions

DDB APAC hosted its famous lunch at Le Moulin De Mougins during Cannes Lions this year as well and the agency reiterated its expectations of winning big this year too


Video: Awards is only a small portion of Cannes Lions: Matt Seiler

On the back of the experience of the company last year, IPG Mediabrands has approached Cannes Lions 2012 in a very focussed manner. Matt Seiler, CEO, IPG Mediabrands explains why...


Cannes Lions Day 3: McCann leads India tally; Leo Burnett, Cheil follow

With one Gold, McCann India has 7 points at Cannes Lions; Leo Burnett and Cheil have 5 each for their Silver Lions and BBDO & Ogilvy have 3 each for their Bronze


Ad biz today is like the 60s, albeit tech-driven: Shashi Sinha

Lodestar UM CEO blogs on the 4 Ps of marketing mix as said by Kimberly Kadlec, VP, Global Mktg Grp, Johnson & Johnson in a session @Cannes Lions


Turning data into an idea: Saurabh Varma

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes


McCann’s Western Union brings India its first 2012 Gold

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category


Two Silvers, one Bronze in Media Lions

Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze


No Creative Effectiveness Lions for India this year

India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion


Anurag Gupta on how Coke spread happiness in Cannes

Anurag Gupta of Team P&G from WPP writes on how the likes of Coca-Cola are at Cannes to warn agencies that the ‘non-advertising types’ are getting the business better


McCann, Leo Burnett in Radio Lions shortlist

The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore


India draws a blank in Cyber Lions

India would not be running for any metals in the Cyber Lions category once again, as none of the 27 entries made it to the shortlist


DDB Mudra, TBWA\ & BBH get India 8 Design shortlists

DDB Mudra leads the category with six entries, while TBWA\India and BBH have one shortlist each


Agencies are not doing enough for their own brands: Debra Coughlin

Debra Coughlin, EVP & CMO, DraftFCB, also a juror on the Creative Effectiveness Lions this year, speaks on the importance of agencies to have their own brand architecture


India to become the sixth ad market by 2017: MagnaGlobal

According to a study, India is the 13th advertising market with approx $7 billion. However, the report forecasts India to become the 6th ad market by 2017


Video: Initiative’s Jim Hytner in conversation @Cannes Lions

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes


Mindshare & Frederik Härén launch ‘One World. One Company’ @Cannes

The beta version of the book, ‘One World. One Company’, brings to light why some brands survive, while others thrive


Video: Shekhar Kapur & R Balki on diversity & its role in creativity

Film director and producer Shekhar Kapur and R Balki, film maker and Chairman of Lowe Lintas speak to exchange4media as they gear for their session @Cannes Lions


10 takeaways from IPG Mediabrands India roundtable @Cannes Lions

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India


No show for India in PR and Promo & Activation Lions

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation


O&M wins Bronze for Vodafone in Direct Lions

Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category


Unilever is most effective advertiser: Effie Index

O&M Mumbai is the Most Effective Agency Office globally; Contract Advertising India and TapRoot India tie at second place for Most Effective Independent Agencies, APAC


31 Indian entries in Press Lions shortlist

DDB Mudra, Leo Burnett, O&M, BBH, BBDO and Publicis are the contenders in Press Lions with 31 pieces in all shortlisted


McCann, O&M, DDB Mudra in Outdoor shortlist

Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates


India makes no impact on Mobile Lions

None of the five entries sent for the category have made it to the shortlist


Creativeland Asia’s Plan-T for Hippo in Creative Effectiveness

In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist


Leo Burnett, BBDO, Cheil, OMD, Mindshare & DDB Mudra in Media

While Leo Burnett, BBDO & Cheil have two entries each, DDB Mudra, OMD & Mindshare have one shortlist each


The desi Hellos have begun

Most of the expected Indian delegation has reached Cannes to attend the Cannes Lions International Festival of Creativity and the Indian shortlisted entries have a few slightly upset


Video: Mindshare’s R Gowthaman @Cannes Lions

Gowthaman, CEO, South & SE Asia, Mindshare speaks on the agency’s activities at Cannes and why the Festival is a must-attend for media agencies in India


Know Your Cannes Juror: Raj Kamble

Getting jealous by world-class work – Raj Kamble, Jury Member of Press Lions, on five things he is looking forward to @Cannes


DDB Mudra believes it will score big @Cannes

The agency’s entries include work done for Stedfast Shredders, Blossom Books, Prism Papyrus and Geebees Beverages


Of Social, Real-time, Digital, Data and RoI...

The first day of Cannes Lions had global experts delve on the implications of data, big data, digital, social and the need to respond to consumers in real-time


The Practice Porter Novelli makes it to PR shortlist

The Practice Porter Novelli, Bangalore is the only agency from India that has made it to the PR Lions shortlist for its work for HP India


Eight entries from India in Direct shortlist

One entry each from McCann World Group, Leo Burnett, Ogilvy & Mather, DDB Mudra, Cheil Worldwide, M&C Saatchi and two entries from BBDO India in Direct Lions shortlist


DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation shortlist

Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'


BBDO India prays to the Cannes Gods

The agency’s entries this year include work done for Nicorette Ashtrays, Plan India, White Collar Hippies, GE, Gillette and Aviva Life Insurance


Know Your Cannes Juror: Agnello Dias

Finding the brains behind the campaigns – Agnello Dias, Jury Member of Titanium and Integrated Lions, on five things he is looking forward to @Cannes


Know Your Cannes Juror: Abhijit Bansod in Design Lions

Looking at design in the age of digital – Abhijit Bansod on five things he is looking forward to @Cannes


Adidas among TBWA entries at Cannes Lions

Other entries sent by TBWA to Cannes Lions include work done for MKV Households, Yatra Online and Imagine Retail Stores


Know Your Cannes Juror: Sneha Iype Varma

Balancing act between partying and judging – Sneha Iype Varma, Jury Member of Film Craft Lions, on five things she is looking forward to @Cannes


Know Your Cannes Juror: Nadia Chauhan

Drenching in creativity – Nadia Chauhan, Jury Member of Creative Effectiveness Lions, on five things she is looking forward to @Cannes


BBH India keeps fingers crossed for Cannes Lions

BBH India has entered work done for clients such as Movies Now, Vaseline, VAT 69, Google and the World Gold Council @ Cannes Lions


Know Your Cannes Juror: Cyrus Oshidar

Oshidar is expecting to see the world's best work in the Branded Content & Entertainment Lions category


Leo Burnett India believes it has an edge @Cannes

The agency has entered work done for clients such as Coke Studio, P&G Tide, Sony TV – KBC, Thums Up and Bajaj Exhaust Fans


Taproot hopes to score a hat-trick @Cannes

The agency has entered work done for Times of India, Pepsi & a public service campaign on domestic violence at Cannes Lions 2012


Grey India’s ‘Killer’ instinct at Cannes Lions

Some of work the agency has entered at Cannes Lions includes for clients such as Alienware, Caligrapher Achyut Palav, Cupid Green Love, Janhit Manch and Killer Jeans


JWT India wins Ad Age's global cover contest

Apart from the winning JWT Delhi entry, there are four other finalists from India


Know Your Cannes Juror: Manish Bhatt in Direct Lions

Shouting ‘Bharat Mata Ki Jai’ loudly – Manish Bhatt on five things he is looking forward to @Cannes


Know Your Cannes Juror: Priti Kapur in Film Lions

Inspiring ideas, great parties, French food – Priti Kapur on five things she is looking forward to @Cannes


Know Your Cannes Juror: Rahul Jauhari in Radio Lions

Desi ways in ‘phoren’ lands – Rahul Jauhari on five things he is looking forward to @Cannes


Cannes Lions gets 34,301 entries; 1182 from India

Not only is this an all-time high for Cannes Lions but it is also the largest number of entries ever sent from India at the Festival


Know Your Cannes Juror: Pratap Bose in Promo & Activation Lions

Experience, inspiration, exploring his creative side & decoding LATAM brotherhood: Pratap Bose on Cannes Lions


Tech Talk launches at Cannes Lions 2012

Tech Talk promises to provide valuable insight on the technologies that the communications industry needs to know about to keep pace


Nadia Chauhan, Abhijit Bansod, Priti Kapur & Sunil Gautam to judge @Cannes Lions

Parle Agro’s Nadia Chauhan, Studio ABD’s Abhijit Bansod, JWT’s Priti Kapur and Hanmer MSL’s Sunil Gautam are jurors in Creative Effectiveness, Design, Film & PR Lions categories


TapRoot India’s Agnello Dias in Titanium & Integrated Jury @Cannes Lions

Dias is the second Indian creative professional to be part of the elite Titanium & Integrated Jury at Cannes Lions Intl Festival of Creativity


Scarecrow’s Manish Bhatt in Direct Lions Jury @Cannes Lions 2012

Founder-Director of Scarecrow, Manish Bhatt, will be a part of the jury that will adjudge the Direct Lions @Cannes Lions International Festival of Creativity 2012


Jones, de Nardis, Tait to lead Juries at Cannes Lions 2012

David Jones will chair Creative Effectiveness Jury. Mainardo de Nardis has been named Media Jury President, while Iain Tait will lead Cyber Jury


DDB Mudra’s Pratap Bose in Promo & Activation Jury @Cannes Lions 2012

Pratap Bose, COO, DDB Mudra Group will be a part of the jury that will adjudge the Promo & Activation Lions at Cannes Lions International Festival of Creativity 2012