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CANNES LIONS 2011 INDIA SCORECARD (Including Creative Effectiveness points)
AGENCY Shortlists Bronze Silver Gold Creative Effectiveness Grand Prix TOTAL
Mudra Communications 9 5 3 - - - 39
BBDO India 7 1 2 - 1 - 30
Ogilvy & Mather 1 - 1 1 - - 13
McCann Worldgroup 3 1 1 - - - 11
Lodestar UM - - - 1 - - 7
Out of Box - - - 1 - - 7
Taproot India 2 - 1 - - - 7
Maxus - - 1 - - - 5
TBWA\India - - 1 - - - 5
Grey Worldwide India 1 1 - - - - 4
Sorento Healthcare Communications 1 1 - - - - 4
JWT - 1 - - - - 3
Contract Advertising India 2 - - - - - 2
Creativeland Asia 2 - - - - - 2
Happy Creative Services 1 - - - - - 1
Joshbro Communications 1 - - - - - 1
Total Metals & Shortlist for India 30 10 10 3 1 -
 

How is Cannes Lions score calculated?

exchange4media is following the Cannes Lions Agency of the Year scoring process to gauge performance of Indian agencies at Cannes Lions 2011.

The score for the Agency of the Year is calculated as follows:

Titanium Grand Prix: 12 points
All other Grand Prix: 10 points
Titanium Lion: 10 points
Gold Lion: 7 points
Silver Lion: 5 points
Bronze Lion: 3 points
Shortlist Position: 1 point

The points for the newly introduced Creative Effectiveness Awards are:
Creative Effectiveness Grand Prix: 12
Creative Effectiveness Lion: 10

The Agency of the Year award’s calculation will be based on all the awards won by an agency but will also include a maximum of 10 points for shortlisted entries.

Cannes Lions awards only one point to a campaign, irrespective of the number of pieces of work entered within that campaign.

 

   
   
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