is Cannes Lions score calculated?
exchange4media is following the Cannes Lions Agency of the
Year scoring process to gauge performance of Indian agencies
at Cannes Lions 2011.
The score for the Agency of the Year is calculated as follows:
Titanium Grand Prix: 12 points
All other Grand Prix: 10 points
Titanium Lion: 10 points
Gold Lion: 7 points
Silver Lion: 5 points
Bronze Lion: 3 points
Shortlist Position: 1 point
The points for the newly introduced Creative Effectiveness
Creative Effectiveness Grand Prix: 12
Creative Effectiveness Lion: 10
The Agency of the Year award’s calculation will be based
on all the awards won by an agency but will also include a
maximum of 10 points for shortlisted entries.
Cannes Lions awards only one point to a campaign, irrespective
of the number of pieces of work entered within that campaign.