 |
 |
Cannes Lions 2010>Guest Articles & Blogs
Pratap Bose’s Blog@Cannes: In august companyPratap Bose
[Jun 26, 2010]
The big guns were on show on the penultimate day in Cannes. When you have names like David Droga, Chuck Porter, Sir Martin Sorrell, Tim Mellors, Yoko Ono, Jon Wilkins, Bob McDonald ( CEO of P&G ), the new CMO of Unilever (Keith Weed), and James Hilton from AKQA, among others, the expectations are naturally sky high. Though I was thoroughly exhausted by the end of the day, I must admit it was day well spent, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media. more...
Pratap Bose’s Blog@Cannes: Learnings from CannesPratap Bose
[Jun 25, 2010]
The one thing I have learnt this year at Cannes is that whatever one does, one has to be able to be able execute a unique idea on scale and engage consumers in large numbers if we want to have any chance of winning big. In India, generally speaking, we either deliver great reach but without a winning idea, or we create a great idea as a mere one off, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media. more...
Ashok Venkatramani's Blog@Cannes Lions: The very profitable business model of Cannes LionsAshok Venkatramani
[Jun 24, 2010]
As my stay comes to a close, the feelings about the trip is a bit mixed. The exposure to some good advertising work and some interesting sessions, apart from exploring the French Riviera were the positives. The inconsistency of the festival quality and low levels of networking would probably be the negatives, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media. more...
Pratap Bose’s Blog@Cannes: Of Lego bricks, Mark Zukerberg, and ‘desi khana’Pratap Bose
[Jun 24, 2010]
Listening to Jon Landau, the producer of ‘The Titanic’ and ‘Avatar’, was delightful to say the least. Another revelation for me was the concept of using on-line video competitions to enhance brand engagement, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media. more...
More on Cannes Lions 2010:
