It doesn’t get worst than this. It was a disappointing start for the Indian delegates at Cannes Lions International Advertising Festival 2009 with India scoring zilch in the inaugural PR Lions category. There were 12 Indian PR works that were entered this year.
For comparison’s sake, Lebanon had entered two PR works, and one has proceeded to compete for the Lions.
In its first year, PR Lions had received 431 entries from 48 countries. Each entry was given four points, which made up the total vote. These marks were weighted as Strategy (30 pc), Execution (20 pc), Creativity & Originality (20 pc) and Results (30 pc).
Lord Tim Bell, Chairman, Chime Communication is the Jury President for the PR Lions. Prema Sagar, Prinicpal & Founder, Genesis Burson-Marsteller is the Indian juror in the category.
The Indian PR professionals have been quoted on various occasions on the evolution and growth of the India PR industry. This result comes as a big disappointment for the PR professionals. However, Ashwani Singla, CEO, Genesis Burson-Marsteller, said here, “The important thing to remember is that India sent entries. It’s the first PR Lions and the quality of entry is as important as the quality of work. I am sure the work submitted was great. This would be a great learning experience for all of us, and the Lions will further inspire the industry to raise the game.”