Outdoor Lions have seen the next best performance from India on Day Three of the Cannes Lions International Advertising Festival. India has won six Outdoor Lions in all.
Ogilvy India has won a Silver Lion Campaign for ‘Cave-man’, ‘Diver’ & ‘Tourist’ done for Perfetti Van Melle’s Sour Marbels Candies. The agency has also won a Bronze Lion for ‘The ‘Elusive Coaster’ for SAB Miller.
Publicis Communications has bagged a Silver Lion for ‘Savings’ done for Cupid Condoms, and a Bronze Lion for L ‘Oreal India.
DDB Mudra has won a Silver Lion Campaign for ‘Bangalore-Dubai’ and ‘Mumbai-New York’ done for Air India.
Leo Burnett India won a Bronze Lion Campaign for ‘Loo’, ‘Kitchen’ & ‘Baby’ for Bajaj Electricals.
DraftFCB+Ulka’s K S Chax was the Indian jury member for Outdoor Lions. Speaking on the Indian entries, he said, “The Indian work was very good. Would I have been happy giving it a Gold for something like the Sour Marbles Candies? Very much, it was beautiful take on sourness and was executed very well. It needed some goading to explain to the jury that these works had to be seen in the Indian context to truly understand why they were cutting edge in their own way.”
He informed that was one reason why this entry that first landed with a Bronze moved to a Silver.
Another point that Chax brought out was that if this year’s Outdoor Lions definition was anything to go by, Ogilvy’s Pulse Polio entry would have done very well in the ‘Live and Stunts sub-category.
There were 39 pieces of work from India competing in the Outdoor Lions.