Leo Burnett India is the only agency that has won a Cannes Lion so far. In the Promo category, the agency has been awarded a Bronze Lion for the entry ‘Stainbroidery’ for Procter & Gamble’s detergent brand Tide.
Promo Lions had four Indian works that had made it to the shortlist. These included one each from Publicis Ambience and Publicis India, and two from Leo Burnett India. In all, India had entered 47 entries in this category, an increase of 17 entries as compared to last year.
William Rosen, Chief Creative Officer, North America, Arc Worldwide, is the jury president for this category. Atul Nath, MD, Candid Advertising is the Indian juror in this category. On the winning entry from India, Nath said, “The other entries in the shortlist were good, but they didn’t deserve a Lion. The Leo Burnett entry for Tide on the other hand, stood out in the lot and was awarded.”
Speaking on the overall quality of entries from India, he added, “I was disappointed to see some of the work that had come in; the body of work could’ve been much better. I don’t think Indian agencies were prepared enough. Another thing missing was that there was few integrated work. These are some of the things that Indian agencies have to be mindful about for the future years.”