Cannes 2006: No Gold glitter for India in Media Lions; Leo Burnett bags Silver, two Bronzes for Madison
June 20, 06
Noor Fathima Warsia
The final category of June 20, 2006 at Cannes Lions – ‘Media Lions’ – saw no Gold coming India’s way. But Leo Burnett won a Silver for Prerana in the sub-category Women, while Madison Communications bagged two Bronzes – one for P&G Home Products and the other for Cadbury.
Leo Burnett’s winning entry for Prerana was titled ‘Give the Baby Girl a Chance’. The Madison entry for P&G Home Products, called ‘Inspiration’, won in the sub-category ‘Best use of TV’. The second winning entry, titled ‘Celebrating Success’, for Cadbury was in the sub-category ‘Best use of Internet / New Media’.
Speaking on the over all category, Renetta McCann, Jury President and CEO, Starcom MediaVest Group, USA, said, “What we were looking for were ideas that are extendable, geographically, and are all encompassing, having a sixth-sense touch in them.”
Commenting on the Asian entries, jury member Ashutosh Srivastava said, “The number of entries weren’t much – just 15 per cent of the total entries – but the quality of the entries vindicates the quality of work that is seen in Asia.”
The Media Lions category had six nominations in all from India, with Madison Communications dominating with three entries, and Mindshare, Mudra DDB and Leo Burnett managing an entry each in the shortlist.
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