Cannes Lions 2006: Leo Burnett, O&M, JWT, Publicis make it to Films shortlist
June 23, 06
Noor Fathima Warsia
Day Five at Cannes Lions saw the announcement of the Film shortlists. The Indian agencies that have made it to this shortlist include three from Leo Burnett and one each from O&M, JWT and Publicis.
Leo Burnett has two shortlists in the sub-category Savoury Foods – both for its client Heinz India for the entry titled Restaurant and Wife. The third shortlist for the agency was in the sub-category Fundraising and Appeals for their client Prerana.
O&M has one entry in the sub-category Sweet Foods and Snack for Perfetti Van Melle’s brand Mentos Mints. JWT India’s Slim Jeans finds its way in this category too for the sub-category Clothing, Footwear and Accessories for the entry titled Slim vs Slim. Publicis India’s shortlisted entry is in the sub-category Public Health and Safety for Cancer Patients Aids Association.