Cannes 2006: O&M, Rediffusion DY&R bag Gold in Outdoor, Leo Burnett, Everest bag a Bronze each
June 20, 06
Noor Fathima Warsia
It has been a day of mixed luck for Indian agencies at the Cannes Lions International Advertising Festival on June 20, 2006. While India drew a blank in the Radio category, Outdoor put the smile back on Indian faces. O&M and Rediffusion DY&R bagged Outdoor Gold for advertisers Discovery Channel and Midland Bookshop, respectively, while Leo Burnett and Everest won a Bronze each for Dinodia Photo Library and Cancer Patients Aid Association, respectively.
The Outdoor shortlist had 22 Indian entries in all. O&M’s Gold was in the sub-category Publication and Media – for the entry titled World Map for Discovery Channel. Rediffusion DY&R won in the sub-category Ambient: Bars & Restaurant for Midland Bookshop, with an entry titled ‘Lord of the Rings’.
Commenting on the winners, jury President, Fernando Vega Olmos, said, “These were outstanding work that we saw. They were simple and engaging.” Jury member Bhupal Ramnathkar added, “One of the winning entries was just an illustration, but it was the idea that had gone behind these entries that won them the Gold.”
In the overall shortlist, McCann Erickson got the maximum entries (seven), while O&M came in second with four entries. Mudra, Contract and Rediffusion DY&R bagged two entries each, while Vyas Gianneti Creative, Ambience Publicis, Lowe (Chennai), AdFactors and Everest Brand Solutions managed one entry each.
Radio Lions had only one shortlisted entry – Rediffusion DY&R’s Chevrolet Tavera.
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