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We expect adidas India to become an Asian powerhouse soon: Hartwin Feddersen, Director Marketing

27-December-2006
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We expect adidas India to become an Asian powerhouse soon: Hartwin Feddersen, Director Marketing

Hartwin Feddersen, Director-Marketing, sees adidas India being in fourth place in Asia by the end of next year. Explaining the positioning and premium pricing of adidas products, Hartwin says that adidas believes that what the consumer really wants is an authentic, stylish and innovative sports brand.

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