BrandSpeak Turning the wheel of fortune: Hero Cycles

Turning the wheel of fortune: Hero Cycles

Author | exchange4media Chennai Bureau | Tuesday, Feb 10,2004 7:29 AM

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Turning the wheel of fortune: Hero Cycles

Year 2003 was eminently forgettable for the domestic bicycle industry. Heavy taxes, shrinking markets were factors to contend with. But bicycle major Hero Cycles sees a world of opportunities in year 2004. Read more on this in this week's Brand Speak.

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