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BrandSpeak Taking cooling business to the masses

Taking cooling business to the masses

Author | exchange4media News Service | Thursday, May 06,2004 10:23 AM

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Taking cooling business to the masses

Voltas aims is to penetrate mass market, identify demand-supply gaps and develop indigenous products to fill them. K J Jawa, VP (Operations), Cooling Appliances Business Division, Voltas provides an overview of the plan in this week’s Brand Speak.

Tags: e4m

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