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BrandSpeak Reflecting a fashion statement in crystal sparkles

Reflecting a fashion statement in crystal sparkles

Author | exchange4media News Service | Tuesday, Apr 27,2004 8:04 AM

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Reflecting a fashion statement in crystal sparkles

Creating an all-new fashion statement was a tough battle for Swarovski. The group adopted top down strategy to establish the brand, which was much of a tongue twister in the early days. Sanjay Sharma, Country Head, shares the story of Swarovski.

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