BrandSpeak Local content key to national success

Local content key to national success

Author | exchange4media News Service | Wednesday, Mar 10,2004 6:27 AM

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Local content key to national success

Increasing dominance of English media, foreign investment – nothing lasts if content doesn’t address to local values. Extensive local coverage is the key to success, says Sudhir Agarwal, MD, Dainik Bhaskar Group. Find more….

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