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BrandSpeak Kingfisher exemplifies free spirit of youth: S Ramamurthy, UB breweries division

Kingfisher exemplifies free spirit of youth: S Ramamurthy, UB breweries division

Author | exchange4media News Service | Tuesday, Feb 24,2004 5:42 AM

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Kingfisher exemplifies free spirit of youth: S Ramamurthy, UB breweries division

Kingfisher built its brand equity on the plinth of sports and fashion. Shekhar Ramamurthy, Executive VP (Sales & Marketing), UB breweries division, talks about the brand’s associations in an interview with exchange4media.com. For details, read this week’s Brand Speak.

Tags: e4m

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