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BrandSpeak 'Increasing brand appeal is key focus area for Lenovo in FY12'

'Increasing brand appeal is key focus area for Lenovo in FY12'

Author | exchange4media News Service | Saturday, Aug 13,2011 8:29 AM

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'Increasing brand appeal is key focus area for Lenovo in FY12'

“It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers. Further, to build a consumer brand it’s important to be relevant to the youth market. One key target we are reaching out to is the youth who are the people with the ‘DO’ mindset to achieve something,” says Shailendra Katyal, Director - Marketing, Lenovo India.More

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