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Idea being a fourth operator in Delhi, our mindset is that of a challenger’

13-December-2004
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Idea being a fourth operator in Delhi, our mindset is that of a challenger’

Idea is a new brand in a highly cluttered telecom environment but has successfully created a niche in the consumer’s mind. What has worked for it is its unique logo, and the youthful, energy-driven look to the brand, says Rajendra Chourasia, Idea Cellular’s Circle Head for Delhi.

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