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BrandSpeak Idea being a fourth operator in Delhi, our mindset is that of a challenger’

Idea being a fourth operator in Delhi, our mindset is that of a challenger’

Author | exchange4media News Service | Monday, Dec 13,2004 8:17 AM

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Idea being a fourth operator in Delhi, our mindset is that of a challenger’

Idea is a new brand in a highly cluttered telecom environment but has successfully created a niche in the consumer’s mind. What has worked for it is its unique logo, and the youthful, energy-driven look to the brand, says Rajendra Chourasia, Idea Cellular’s Circle Head for Delhi.

Tags: e4m

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