News

Brand Yatra: The Officer’s Choice Journey about making the Right choice

ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life. exchange4media looks into the journey so far…

Interview
Tadato Kimura
General Manager - Marketing, Sony India

An innovative product line-up, wide sales network and strong marketing communications have helped Sony maintain its numero uno position in the compact camera segment. As part of the marketing strategy, Sony plans to pump in Rs 50 crore towards a multi-media brand campaign...

Videos

Spatial Access restructures: appoints Starcom's Nikhil Rang Access restructures: appoints spatial access Nikhil Rang

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Industry Briefing

Spatial Access restructures: appoints Starcom's Nikhil Rang Access restructures: appoints spatial access Nikhil Rang

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Spatial Access restructures: appoints Starcom's Nikhil Rang Access restructures: appoints spatial access Nikhil Rang

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'Jagaiye apne andar ka officer'- Officer's Choice- the journey

By pgoorha@exchange4media.com Sunday Oct 17, 2010

ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life.


Brand Yatra: Maruti Suzuki still rocks on with A-Star

By editor@exchange4media.com Tuesday Oct 05, 2010

Maruti Suzuki Ltd has a formidable line-up of vehicles in its stable and has been quite aggressive about promoting each of its automobile brands. A-Star, one of the newer cars has been extensively promoted, and had also formed a brand association with the Farhan Akhtar-starrer ‘Rock On’. exchange4media traces the brand journey of the Maruti Suzuki A-Star.


Brand Yatra: Driving the Chevy into consumers’ hearts

By pgoorha@exchange4media.com Tuesday Aug 10, 2010

GM has had a 14-year journey in India. The auto major launched Chevrolet in India in February 2003, and since then has introduced cars across the spectrum, which include Spark, Beat, and Captiva, among many others. exchange4media traces Brand Chevrolet’s journey in India, including its various campaigns and the road ahead.


Brand Yatra: Harvest Gold – no bakwas, just bread

By pgoorha@exchange4media.com Wednesday Jul 07, 2010

Harvest Gold had caught the attention with its witty ads under the ‘Bakwas Advertising, First Class Bread’ campaign, which continues till this day. Conceptualised by Equus, the campaign helped Harvest Gold hold its own against and surge ahead of players like Modern and Britannia and sundry local brands.


Brand Yatra: From Hari Sadu to ‘Jobs are back’, Naukri.com pushes the envelope again

By pgoorha@exchange4media.com Tuesday Jun 29, 2010

Riding out the slowdown times, job search website Naukri.com has been celebrating the corporate hiring process with the ‘Jobs are back’ campaign, which has been on air for a while now. exchange4media takes a look at how Naukri.com has evolved over the years and maintained its leadership position.


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