BrandSpeak Endorsement key to successful brand building

Endorsement key to successful brand building

Author | exchange4media News Service | Thursday, Mar 25,2004 6:13 AM

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Endorsement key to successful brand building

From Zeenat Aman to Govinda, Madhuri Dixit Sourav Ganguly and finally, the Big B - for Emami, high-profile celebrity endorsements have been a successful venture in brand building. Aditya Agarwal, Director, Emami, shares his strategy to carve a niche in the market.

Tags: e4m

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