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BrandSpeak Branding a cosmic sparkle

Branding a cosmic sparkle

Author | exchange4media News Service | Wednesday, Mar 17,2004 7:07 AM

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Branding a cosmic sparkle

From Rajmata Gayatri Devi to small-screen heartthrob Mandira Bedi and blockbusters to fashion shows – Diamond Trading Company explores all possible avenues to promote its exotic range of solitaires. “Nakshatra, the mother of all branded diamond jewellery, gave legitimacy to diamond jewellery,” says Devika Gidwani, Director, DTC.

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