Top Story


Home >> BrandSpeak >> Article

Branding a cosmic sparkle

Font Size   16
Branding a cosmic sparkle

From Rajmata Gayatri Devi to small-screen heartthrob Mandira Bedi and blockbusters to fashion shows – Diamond Trading Company explores all possible avenues to promote its exotic range of solitaires. “Nakshatra, the mother of all branded diamond jewellery, gave legitimacy to diamond jewellery,” says Devika Gidwani, Director, DTC.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business