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TODAY´S NEWS

BrandSpeak Aspirations come true when it's a lifestyle brand

Aspirations come true when it's a lifestyle brand

Author | exchange4media News Service | Wednesday, Mar 31,2004 6:06 AM

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Aspirations come true when it's a lifestyle brand

Madura Garments is all set to transform its four power brands into lifestyle brands. For any brand to be aspirational, it has to transform into a lifestyle brand, believes M Vasanth Kumar, VP - Sales and Marketing, Madura Garments.

Tags: e4m

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