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BrandSpeak A good mix of BTL initiatives & word of mouth is what we focus on: Hina Nagarajan, Mary Kay Cosmetics

A good mix of BTL initiatives & word of mouth is what we focus on: Hina Nagarajan, Mary Kay Cosmetics

Author | exchange4media News Service | Thursday, Jul 15,2010 8:35 AM

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A good mix of BTL initiatives & word of mouth is what we focus on: Hina Nagarajan, Mary Kay Cosmetics

“Our marketing strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will expand our product lines based on this in the future. We also periodically launch exciting campaigns to connect with our consumers. So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR,” says Hina Nagarajan, Country Manager, Mary Kay Cosmetics. More

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