Tupperware is a direct-selling company where both the dealer and manager demonstrate the products at parties. The company has supported this retailing method through initiatives to make the brand visible where people are. With retail becoming more advanced in India, Tupperware is also planning to be present in shopping malls, says Asha Gupta, GM, who heads Tupperware’s marketing in India.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this