Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

BrandSpeak “The Party method of selling is the core of Tupperware’s business”

“The Party method of selling is the core of Tupperware’s business”

Author | exchange4media News Service | Monday, Jan 31,2005 8:16 AM

A+
AA
A-
“The Party method of selling is the core of Tupperware’s business”

Tupperware is a direct-selling company where both the dealer and manager demonstrate the products at parties. The company has supported this retailing method through initiatives to make the brand visible where people are. With retail becoming more advanced in India, Tupperware is also planning to be present in shopping malls, says Asha Gupta, GM, who heads Tupperware’s marketing in India.

Tags: e4m

Write A Comment