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BrandSpeak ‘We want to relate to younger consumers without sacrificing out key values’

‘We want to relate to younger consumers without sacrificing out key values’

Author | exchange4media News Service | Saturday, Jul 02,2011 8:17 AM

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‘We want to relate to younger consumers without sacrificing out key values’

“Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on,” advises V Krishnamurthy, GM – Marketing, HSIL Ltd. More

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