Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

BrandSpeak ‘Success of a communication campaign is gauged by its accessibility’

‘Success of a communication campaign is gauged by its accessibility’

Author | exchange4media News Service | Friday, Oct 02,2009 7:40 AM

A+
AA
A-
‘Success of a communication campaign is gauged by its accessibility’

“The success of a communication campaign is gauged by its accessibility, viewership, relevance, and understanding by the target audience. In designing a communication, an accurate media vehicle not only helps us connect to a specific group of audience, but also helps us in identifying the gap between the present lifestyle and the aspirational life space of the target audience, while an impressive creative helps us bridge this gap,” says Sanjay Tripathy, Executive VP & Head – Marketing, HDFC Standard Life Insurance. More

Tags: e4m

Write A Comment