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‘Mary Kay’s USP lies in its direct selling proposition’

30-June-2008
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‘Mary Kay’s USP lies in its direct selling proposition’

Mary Kay has been able to carve a niche for itself in the highly competitive direct selling space in India. Nirupama Rao, Senior Marketing Manager, Mary Kay Cosmetics India, shares with exchange4media how the company has been faring in India so far, as well as the basic mantras of direct selling.

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