Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

BrandSpeak ‘Mary Kay’s USP lies in its direct selling proposition’

‘Mary Kay’s USP lies in its direct selling proposition’

Author | exchange4media News Service | Monday, Jun 30,2008 8:43 AM

A+
AA
A-
‘Mary Kay’s USP lies in its direct selling proposition’

Mary Kay has been able to carve a niche for itself in the highly competitive direct selling space in India. Nirupama Rao, Senior Marketing Manager, Mary Kay Cosmetics India, shares with exchange4media how the company has been faring in India so far, as well as the basic mantras of direct selling.

Tags: e4m

Write A Comment