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‘It’s imperative that major players strive to create perceptual brand differentiation among potential TG’

03-March-2010
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‘It’s imperative that major players strive to create perceptual brand differentiation among potential TG’

“In an industry characterised by a low level of differentiation, it is imperative that the major players strive to create perceptual brand differentiation among the potential target group. To create a higher involvement among the consumers while purchasing a pen, it is essential for pen companies to advertise the PODs (USP) of the product and the brand overall,” stresses Deepak Jalan, Managing Director, Linc Pen & Plastics Ltd. More

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