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‘Gaming is one of the stickiest mediums available today for users’

23-April-2009
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‘Gaming is one of the stickiest mediums available today for users’

“Gaming is one of the stickiest mediums available today for users. Websites have to build social interaction among its users, which helps them to make friends and thus forces them to come back and consume its content. Loyalty can’t be forced, but an environment has to be built for users where they feel attached to the system,” says Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd.

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