Vernika Awal

Marketing platforms have evolved with advanced filters & algorithms-Saranjeet Singh, PayU

In an interview with exchange4media, Saranjeet Singh, Head- Digital Marketing at PayU India speaks about digital marketing trends, the growing popular...

Will YouTube's streaming service 'Unplugged' disrupt TV viewership?

The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unp...

We want to focus on user experience than create clutter during transactions: Rachna Prasad, Oxigen

In an interview with exchange4media Rachna Prasad, Senior Vice President – Marketing at Oxigen Wallet, who was awarded Best Digital Integrated Campaig...

Keeping ad experience in sync with app experience is important: Anuj Kumar, Affle

In an interview with exchange4media, Anuj Kumar, Co-founder & MD at Affle, tells us how consumers are gradually shifting to a mobile-first world in te...

Sensational headlines and visuals drive traffic: Samar Verma, Fork Media

Samar Verma, CEO and Founder of Fork Media spoke to exchange4media about the emerging trends in digital media, the challenges in the domain and more

Twitter provides a massive opportunity for brands to maximize their reach -JP Maheu

With the advent and outspread of affordable technology and social media, brands are becoming increasingly aware of the various methods that could maxi...

Twitter is increasingly being used as a live reaction ground: Parminder Singh

Twitter is increasingly being used as a live reaction ground for television broadcasts; with 81 billion TV tweets and views globally last year says Pa...

Google News gets speedier with AMP feature

The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading pu...

It is about time we decided to take India seriously: Barry Jones

WPP owned world’s largest market implementation agency, Hogarth Worldwide recently announced the launch of its operations in India. We spoke to Barry...

"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its cat...

Zomato, Foodpanda, Swiggy & Faasos cash in on the cricket season

Among the brands and categories that have chosen to use the IPL franchise to target consumers, the start-up industry is at the forefront, especially t...

UPI set to make online and mobile transactions easier

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move...

We want to strengthen our market leadership position: Rakesh Srivastava, Hyundai

In an interview with exchange4media, Rakesh Srivastava, VP Sales and Marketing for Hyundai spoke about the challenges being faced by the automobile in...

Cash is our biggest competitor: Govind Rajan, COO, FreeCharge

FreeCharge is the first company in India to introduce chat and pay for Person-to-person (P2P) and Person-to-merchant (P2M) interfaces for Digital Paym...

Adidas’ new campaign featuring Virat Kohli scores big with fans

Adidas’ campaign with Kohli is inspired by his own life, while the last cricket season’s campaign was ‘I target the moment’, this time around the them...

The challenges for the OOH industry have only multiplied, say experts

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking for...

The viral attraction that is social media

Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into acc...

"If there is anyone who knows marketing, it is Paytm," Sanjeev Bijli

PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform

We are looking to grow traffic and revenue by 70-100% YOY: Sandeep Amar

Recognizing the growing influence of digital and to strengthen their market share, India.com recently elevated Sandeep Amar as its new CEO. A senior...

Voltas has the highest brand equity in cooling and comfort appliances: Pradeep Bakshi, President & COO Voltas

Voltas Limited, India’s air conditioner brand from the house of Tatas, reinstated its position in the market by introducing the new “Voltas All Star A...

Company blogs: The next big step for e-commerce companies?

E-commerce websites are coming up with new techniques to connect with their customers through digital media websites and blogs in order to maintain a...

Vernacular content users have grown by 80% in a year while the English segment is stagnant: Ashish Virmani FreeCharge

Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global...

Consumer journey begins from liking a look to actually wearing it and sharing it: Christophe Eymery L'Oreal

Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the...

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed...