Venkata Susmita Biswas

Senior Correspondent

The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Gionee to spend around Rs. 400 crore on BTL activities in 2018

Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Twitter Data Provides Localised Data about Consumer Behaviour in APAC: Ben Truscello, Twitter Data

The Head of Global Brands & Agencies, Twitter, said that Twitter collects and analyses structured data like user location and unstructured data like u...

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

Indian Advertising Fraternity Welcomes Cannes Lions Overhaul

The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Advertising Industry Has Overcome the Blues

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

Full-service model is the easiest to sell but the hardest to deliver - Vikas Mehta, CEO, PointNine Lintas

The firm has three main divisions - PR & reputation management, digital marketing & transformation, and activation & experiential marketing.

Samsung tops Most Attractive Brands Index: TRA

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Assam Tourism ad featuring Priyanka Chopra draws a more holistic picture of the State

The campaign shifts the focus from Rhinos, aims to paint a more holistic picture of the state of Assam and everything it can offer tourists

e4mChillout: FabIndia CMO on being a leisurely traveller and his love for single-malts

Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit

Mattel's Strategy to Win Millennial Parents Decoded

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Harshik Suraiya, former Creative Director of O&M, starts his own venture

He has started his own creative shop and production house along with Vinit Bhat, a photographer and Chintan Pandav, an editor and film producer

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape