Tuhina Anand

ICC CWC’11: Volkswagen celebrates India win with TOI

Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper...

IRS 2010 Q4: Kerala market registers decline

IRS 2010 Q4 results show further decline in the average issue readership numbers in the Kerala market, even as some gains are seen among the top 10 da...

The Business Enterprise to go local in a big way

The Business Enterprise magazine has plans to launch in 11 Indian languages in a span of 24 months.

IRS 2010 Q4: Karnataka charts a growth story

IRS 2010 Q4 data for Karnataka shows growth for dailies. Among the top 10 dailies all except one have shown growth. Vijay Karnataka leads the market....

IRS 2010 Q4: Chennai sees more decline than growth

IRS 2010 Q4 results show that among the 10 dailies in the Chennai market, five have seen decline, four have seen growth, while for one there is no cha...

Rajiv Gopinath quits Madison Media

Rajiv Gopinath, COO, Madison Media Infinity is expected to join MediaCom in China.

Millward Brown discusses weaving context into content

Millward Brown, a global research company specialising in advertising, marketing communications, media and brand equity research, held a captivating s...

Tata Photon Plus rides the Metro wave in Bangalore

Tata Photon Plus has refreshed its branding and is now riding on the popularity of the Metro in Bangalore to add some spice to its communication.

'furs, fins and feathers' goes quarterly; priced now at Rs 75

‘furs, fins and feathers’ magazine has turned a year old and with its March 2011 issue, is turning quarterly. The cover price has been inc...

It's OMD for Base Corporation; ac size Rs 40 crore

Base Corporation, a key player in the battery industry, has signed on OMD to handle its media duties. The officials at Base Corporation has put the ov...

ThoughtBox on a Rs-20 cr plus run

In a short span of time, Bangalore-based ThoughtBox has bagged businesses worth over Rs 20 crore.

Ryan Menezes joins PerceptH as Chief Creative Officer

PerceptH has brought on Ryan Menezes as Chief Creative Officer. He moves from McCann Erickson, where he was Executive Creative Director.

Maxus Bangalore wins media duties of Myntra.com

E-commerce company Myntra.com has roped in Maxus Bangalore to handle its media duties. There was no formal pitch for the business.

IPL Kochi goes with Push Creatives

It is learnt that Push Creatives has bagged the creative duties of IPL Kochi. The agency is planning to blend cricket with Kalaripayattu as part of th...

Samaya TV to change hands; Kasthuri TV plans new channel

Kannada news channel Samaya 24x7 is reportedly is being bought by politician HD Kumaraswamy, sources close to the development have said.

LeadFormix – bringing lead generation solutions to clients

LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solution that can help the advertising agencies and the...

Kannada news channel Janasri to launch on Feb 18

Janasri, the Kannada news channel from politicians and miners Reddy Brothers of Bellary, is ready to make its debut on February 18, 2011.

Vishweshwar Bhat joins Kannada Prabha as Editor-in-Chief

It is learnt that Vishweshwar Bhat has joined as the Editor-in-Chief of Kannada Prabha, the Kannada daily from The New Indian Express Group.

News9 turns 2; surges ahead on 'Glocal' mantra

News9, the English news channel from ABCL, which is completing two years, has attributed its success to the simple mantra of being ‘Glocal&rsquo...

Eye on South market, 'Wedding Vows' to launch in March

GNT Infrastructure is foraying into the publishing business with their first offering, a wedding and lifestyle magazine – ‘Wedding Vows&rs...

Uninor creates Unlimited Music on a 'hoarding'

Telecom player Uninor rocked Bangalore with a unique musical initiative to promote its offering of Unlimited Music.

Vijay TV arms itself with new marketing plans & shows

Vijay TV, the Tamil GEC from Star Network’s stable, is on a roll with new initiatives in terms of marketing plans and new shows.

TOI's proposed launch shakes up Coimbatore market

February 14, 2011 will be the launch date for The Times of India in Coimbatore and the existing dailies in the market are pulling up their socks.

Business of starting afresh: Ad honchos on whys & hows

The Indian advertising industry had some big surprise moments in the last three months when high-profile and long serving agency heads announced their...