Shubhangi Mehta

Leveraging mobile, experts show the way

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense pot...

PerceptH ropes in Neeraja Kale as COO

Neeraja Kale, who had recently quit Law & Kenneth, has joined PerceptH as COO, industry sources close to the development have confirmed.

Proximity BBDO bags digital duties of Wrigley Doublemint, Visa

Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment...

Reporter’s Diary: Soaring on creative vision

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a wo...

Euro RSCG appoints Ravi Raghavendra as ECD – Gurgaon

Euro RSCG India has appointed Ravi Raghavendra as ECD, to head the creative team at its Gurgaon office. He will be reporting to Satbir Singh, Managing...

CEAT - promoting the brand through ‘grip’ factor

Running a 360 – degree campaign, CEAT is busy engaging with the consumers – from digital to on-ground activation. They plan to take forwar...

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years&r...

Red FM appeals for a better Kolkata via new campaign

Red FM has launched a new campaign, called ‘Didi Aami Kichu Bolte Chai’, which serves as a platform for the people of Kolkata to voice the...

IDBI retains O&M as creative agency; marketing spends Rs 50-plus cr

IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in...

FOX Crime brings crime up close & personal with new campaign

FOX Crime, a crime entertainment channel bringing in global crime content, has embarked on its first ever mass media campaign in India this August. Th...

Red FM to keep on ‘bajaate raho’ Red Mike across 12 markets

Last year, Red FM familiarised listeners in 11 cities to its interactive campaign Red Mike and demonstrated the strength of radio as a medium. Taking...

OOH, social media to drive Volkswagen Jetta’s marketing

Volkswagen has unveiled the all-new Jetta for India. A 360 degree marketing approach is being adopted for Jetta, which will have strong focus on out o...

Creativeland marries business with luxury for Audi A6’s marketing drive

Creativeland has helped create a whole new segment – Business Luxury Sedan – for the all-new Audi A6. The campaign, instead of adapting th...

Reporter's Diary: Broadcast sector - my new found love

The past week, in fact the past one month has been all about understanding a whole new sector that reporter Shubhangi Mehta had never worked on before...

Euro RSCG assigned creative duties of Rohit Surfactants

Close on the heels of bagging the Mitsubishi and Reckitt Benckiser’s Paras Oral businesses, Euros RSCG has now added one personal care and one h...

3G – Engage through experience, not jargons, say experts

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology...

Colors creates the buzz for ‘India’s Got Talent’ on air, on ground, online

‘India’s Got Talent – Season 3’ is set to go on air from July 29, 2011 on Colors and the channel has embarked on a 360 degree...

Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

The new Jetking campaign focuses on the first thing that happens to you when you achieve success. Overnight, you become the one whom everyone turns to...

RK Swamy BBDO building trust for Shriram Transport Finance Co

RK Swamy BBDO latest ad for Shriram Transport Finance Company uses an immortal classic from yesteryears Bollywood and highlights a trucker’s lif...

Allied Media assigned media mandate for News Express channel

Close on the heels of appointing AMO as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its...

AMO bags creative duties of new Hindi news channel News Express

AMO (Analysing Marketing Opportunities) Communications, an ad agency set up in 2000 in a joint venture between Percept and Hakuhodo Inc, has bagged th...

Bates 141’s Sanjay Sipahimalani joining Percept H as ECD

Sanjay Sipahimalani, popularly known as ‘Sippy’ in the industry, has put in his papers at Bates 141. He is joining Percept H as Executive...

With Phase III, radio finally becomes a pan-India medium: Harrish Bhatia

The long-awaited rollout of Phase III of FM expansion has brought much cheer to the radio industry in the country. exchange4media speaks to radio indu...

Jaime Prieto returns to O&M as Director, Global Brand Management

Ogilvy & Mather’s GBM, a group of senior leaders who manage and grow the agency’s portfolio of global clients around the world, has ap...