Samarpita Banerjee

Fragmented OOH industry finally gets SOP; implementation to begin soon

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standar...

Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

Innovations and coming up with new product ideas is the way to drive growth: Sachin Dingankar, Zydus Wellness Group

Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

Healthy democracies need an honest, robust media: Arianna Huffington

Arianna Huffington has brought her latest venture, Thrive Global, to India in partnership with Times Bridge. Huffington speaks to us about why the cor...

Yatra embarks on a new journey

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site...

T20 cricket is like Maggi & test cricket is food your mother cooks: Arjuna Ranatunga @Goafest2016

Day 2 at Goafest opened with the knowledge seminar that included discussion between consulting editor, TV Today Network, Rajdeep Sardesai and former S...