Sai Prasanna

Quick 5 with Boring Brands’ Bhargava & Sushil

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

“There is no such thing as marketing analytics”

If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India

Reporter’s Diary: Time for a revolution

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Analytics for better consumer connect

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

“Analytics should disrupt business”

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Manage data, don’t let it kill you: Carlo Donati

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

“Embedding analytics in business is imperative”

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Quick five with Ozone Media’s Senthil Govindan

Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…

Quick five with Suvarna’s Anup Chandrasekharan

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Amagi brings on board Bhaskar Gupta

As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue

New OOH outfit Dekhooh launches in Bangalore

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

ING Life firms base in AP market with new campaign

The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor

Quick five with HolidayIQ’s Hari Nair

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Yes Bank embarks on first OOH campaign

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Amagi unveils tie-up with Tata Sky

By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky...

Quick five with Tata Elxsi & Brash Brands

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Janasri appoints S Divaakar as Business Head

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Janasri appoints S Divaakar as Business Head

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Indigo to host ‘Vodafone Battle of the Bands’

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Mixed reviews for Groupon’s latest TVCs

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Reporter’s Diary: When the going gets tough...

Correspondent Sai Prasanna fights through some medical setbacks and returns with a bang to what she loves doing best – chasing good stories

“The idea was to be very provocative”

We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’

Auto majors woo fans through social media

Audi & Tata Motors use Facebook most effectively to engage with consumers, says a study by Unmetric